Are we really doing research? With Steve Portigal | Good Morning UX
We usually have this life training to ask questions, but it doesn’t make us researchers, to be honest. Especially when we are talking about learning from users, customers, stakeholders, etc.
As designers and researchers, we have this kind of “power” to help companies to avoid mistakes, bad ideas, and guesses. It has been becoming a huge differential in the industry of digital products, but to really take advantage of this ability is important to have some points in perspective.
This show will pass through some questions like:
Are we doing research well with a real impact on the business?
How a designer can be prepared to do it in the real world, in a short time but with quality?
Is there a difference between leaders with research or design backgrounds?
For this, we invited Steve Portigal a researcher who has interviewed hundreds of people and with a huge experience working in telecommunications, banking, media, energy, and e-commerce industries. He is the author of some important books and host of the Dollars to Donuts podcast. He helps companies to think and act strategically when innovating with user insights.
— — — — — —
The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry.
Follow Portigal on these links:
Portigal | Build a mature research practice
Steve Portigal is an experienced user researcher who helps organizations to build more mature user research practices.
Steve Portigal - Principal - Portigal Consulting | LinkedIn
View Steve Portigal's profile on LinkedIn, the world's largest professional community. Steve has 3 jobs listed on their…
Dollars to Donuts on Apple Podcasts
The podcast where we talk with the people who lead user research in their organization. The podcast where we talk with…
Steve Portigal - Medium
Read writing from Steve Portigal on Medium. Author of Doorbells, Danger, and Dead Batteries & Interviewing Users…
Interviewing Users: How to Uncover Compelling Insights (English Edition) https://amzn.to/3aDsf5S
Doorbells, Danger, and Dead Batteries: User Research War Stories (English Edition) https://amzn.to/3P5uYEr
Interview: Steve Portigal on user research war stories in the field | UserZoom
I discovered HCI (Human-Computer Interaction) at the tail end of my computer science undergraduate program and I loved…
— — — — — — — — — — — — — — -
This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.
Originally published at Rafael Burity.